Innovation Ideas

Your first step is to choose the customer type you wish to segment. Once you have done this, you will consider the four major cost categories which each customer type incurs.

Intermediary Customer Buying From a Producer

Obtain
Sell
Guarnatee
Return

 

 

 

 

Final Customer Buying From Producer


Acquire
Use
Maintain
Dispose

 

 

 

 

Final Customer Buying From Intermediary


Acquire
Use
Maintain
Dispose

 

 

 

 

 

 

 

Basic Strategy Guide Users Go To: Step 13

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