StrategyStreet / Diagnose / Segments




Segments in the Market

This section is intended solely to help you to diagnose the market segments of your business and to save you time and cost in gaining a good understanding of your business situation.

Once you have completed this section and have identified the customer segments in the market that you are likely to serve well, your next step would be to move to the Improve Segments section.

Throughout the text, you will find links to information that offer further insight on the topic. The green links are glossary pop-up boxes. In addition, at the end of each section, you will find questions and links to analyses that will guide you through your diagnosis.

MAJOR SECTIONS

Introduction and Preliminary Analysis

Part 1: Value of a Customer Relationship

Part 2: Sources of New Market Share

Part 3: Target Segments

Once you have completed these analyses, you have done a thorough job of identifying the customer segments in the market that you are likely to serve well. Your next step would be to move to the Improve Segments page of the site. Here, you begin developing new segmentations of your target customers based on their needs as buyers and users of your products and services.

<<Summary Points Outline

Next: Introduction