The StrategyStreet Process

We explain this concept in:

Board of Directors
Question 1: Who are the customers who will allow us to earn our cost of capital?
Question 2: How will we increase our market share with these Core customers?

Basic Strategy Guide
Step 6: Find the annual amount and location of the industry's Positive Volatility
Step 7: Determine whether "Wins" or "Failures" account for the majority of the industry's Positive Volatility

Advanced Site
Diagnose Segments: Part 2: Sources of New Market Share
* Diagnose Segments: Industry Volatility
* Diagnose Segments: Comparison of Volatility and Sales Growth
* Diagnose Segments: Win vs. Failure
* Diagnose Segments: Competitor Weakness