The StrategyStreet Process

We explain this concept in:

Board of Directors
Question 1: Who are the customers who will allow us to earn our cost of capital?
Question 2: How will we increase our market share with these Core customers?
Question 3: What portion of our current and future sales goes to our Core customers?

Basic Strategy Guide
Step 12: Develop new need-based segmentation

Advanced Site
Improve Segments: Create New Customer Segments
Improve Segments: Directions to Create New Customer Segments
Improve Segments: Innovation Ideas