Segment Customers

2. EVALUATE

Step 2. Answer the Segments Questions in Board of Directors

What are my most basic Segmentation questions?

  1. Who are the Core customers who will allow us to earn our cost of capital? More>>
  2. Where will we increase our market share with these Core customers? More>>
  3. What portion of our current and future sales goes to our Core customers? More>>

After considering each of these questions, please click on the "back" button to return to this page.

<<Return to Find New and Important Market Segments