Develop New Products and Services

4. IMPROVE

Step 4. Develop New Products and Services

Develop new ideas to improve the products and services you offer your customers. (Skip to Improve/Products and Services) This product and service work involves five steps:

After reviewing these steps, click on your "back" button in order to return to this page.

The last step provides you with several thousand new product and service innovation ideas. To increase the efficiency of your brainstorming task, we suggest you read our overview of product innovation in our Perspective, "Patterns of Product and Service Innovation."

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