SHOW ME PAGES

October 2009: These pages link from the home page and include the Show Me video links to guide users from the Home Page. They stand alone, bringing the user back to the Four Steps pages in each section.

Manage the Cost Structure to Reduce Unit Costs

This is for use in the show me video only.

Set Prices to Improve Margins

This page is for pricing presentation only

Create New Products and Services

Short page for presentation purposes

Manage Costs

4. IMPROVE

Step 4. Develop a New Cost Structure

Manage Costs

3. DIAGNOSE

Step 3. Complete Activity Four: Steps 24 to 30 in the Basic Strategy Guide

Manage Costs

2. EVALUATE

Step 2. Answer the Costs Questions in Board of Directors

Manage Costs

1. WATCH

Step 1. Watch the three videos in the Overview of Costs Series

Improve Your Ability to Manage Costs

PROBLEMS calling for better management of costs:

Manage the Cost Structure to Reduce Unit Costs

Set reasonable targets for your costs and then improve the productivity of each cost function in the business.

Set Pricing

3. DIAGNOSE

Step 3. Complete Activity Three: Steps 19 to 23 in the Basic Strategy Guide

Set Pricing

2. EVALUATE

Step 2. Answer the Pricing Questions in Board of Directors

Set Pricing

1. WATCH

Step 1. Watch the three videos in the Overview of Pricing series.

Improve Your Ability to Set Prices

PROBLEMS indicating a need to set better pricing:

Set Pricing

4. IMPROVE

Step 4. Develop New Approaches to Pricing

Develop New Products and Services

4. IMPROVE

Step 4. Develop New Products and Services

Develop New Products and Services

3. DIAGNOSE

Step 3. Complete Activity Two: Steps 13 to 18 in the Basic Strategy Guide

Develop New Products and Services

2. EVALUATE

Step 2. Answer the Product Innovation Questions in Board of Directors

Improve Your Ability to Develop Successful Products and Services

PROBLEMS calling for better product innovation:

Develop New Products and Services

1. WATCH

Step 1. Watch the three videos in the Overview of Products and Services series

Develop New Products and Services to Gain More Market Share

Determine the most important new products and services for your target customers.

Improve Your Ability to Segment Customers

PROBLEMS calling for better customer segmentation:

Find New and Important Market Segments

Segment the customers in your market both by their importance to you and by their unmet needs.