The Basic Strategy Guide asks you to undertake four activities: segment your market to find new customers, develop new products and services to serve those customers, establish an effective pricing policy to offer good value to your customers and to discourage competition, and manage your cost structure to produce an attractive return. Each of these activities involves several steps. In total, there are 30 steps in the Program.

Activity One (Steps 1-12): Segment customers, both by size and by need, to identify targets for the Company. Show Me Video

Activity Two (Steps 13-18): Develop new products and services to gain share with Core Customer segments. Show Me Video

Activity Three (Steps 19-23): Develop a Pricing Policy to improve the Company's market share and returns. Show Me Video

Activity Four (Steps 24-30): Manage the Company’s cost structure to create Economies of Scale while offering good value to Core customers. Show Me Video

Go to Basic Strategy Guide Index